The Impact of Fashionism on Women’s Social Identity

Fazel, Mohammad Sadegh; Salamian, Zohreh; Kiani, Zahra; Kiani, Banafsheh; Farangi, Elahe

The Impact of Fashionism on Women’s Social Identity

Document Type : علمی پژوهشی

Authors

Mohammad Sadegh Fazel ¹

Zohreh Salamian ² ^¶

Zahra Kiani ² ^¶

Banafsheh Kiani ² ^¶

Elahe Farangi ² ^¶

¹ Professor at the Higher Seminary of

² Student of Level 3 Fiqh and Usul, Al-Nafiseh Higher Education Institute, Isfahan

Abstract

Human identity is a crucial aspect of existence that influences an individual’s personal and social life. Various factors contribute to the formation of this identity, which represents the characteristics and thoughts an individual acquires through their interaction with society. One of the factors affecting social identity is the phenomenon of “fashionism.” Although this phenomenon may be relatively short-lived in society and eventually forgotten, it often leaves negative impacts and, at times, visibly affects an individual’s social identity. Among the various strata of society exposed to this phenomenon, women are the most vulnerable, especially as they are at the center of the family and serve as models for their children. If this fashion-oriented behavior is based on inappropriate Western models and cultures, it can have detrimental effects. This research, using a descriptive method and library resources, aims to explain the impact of fashionism on women’s social identity. The findings suggest that fashionism contributes to anxiety, waste of time, loss of self-confidence, ideological deviation, loss of social security, precocious puberty, negative psychological and spiritual consequences, and ultimately, a crisis of identity in women.

Keywords

Fashion

Fashionism

Identity

Social Identity

Subjects